Viction hosted an AMA session with LayerZero, NFTScan, and CommonWealth Capital to discuss the importance of communities in Web3, and how to build a vibrant community. This AMA on Web3 community building gathered Lak - Growth at Viction, Irene - Head of Strategy at LayerZero, Rose - Chief Strategy Officer at NFTScan, and Charlie - Managing Partner at CommonWealth Capital, to share their thoughts on crafting vibrant, engaged communities within the dynamic Web3 landscape. Let's revisit the panelists' wisdom, peeling back the layers to uncover actionable takeaways for your own community-building endeavors.
- Knowledge empowers: Invest in educating your community and be transparent about your project.
- Embrace agility: Stay open to new trends, empower community leaders, and be willing to adapt.
- Nurture connections: Cater to diverse needs, celebrate collaboration, and build a shared purpose.
- Building community is a journey: Experiment, stay passionate, build together!
Understanding Your Audience
As Irene from LayerZero Labs pointed out, understanding your audience's level of technical expertise is crucial. For consumer-facing communities, focus on the product's core value proposition and emotional appeal. Think delightful user experiences and clear communication, like Pudgy Penguins' ingenious content creation tools that foster user engagement. For developer communities, in-depth documentation, tutorials, and readily available support are your holy grail. Remember, knowledge is power, and empowering your developers fosters long-term loyalty and innovation.
Rose of NFTScan emphasizes the power of community segmentation. Categorize your members based on interests and user profiles. Cater content and engagement strategies to resonate with each segment, attracting and retaining the right individuals who align with your project's vision. This tailored approach fosters a sense of belonging and purpose, transforming your community into a thriving ecosystem.
"Think of a community like a card table. Stay in the game, keep building, and the opportunities will come when they're ripe." - Rose said
Value and Education: The Cornerstones of a Thriving Community
Irene passionately advocates for education as the bedrock of community growth. Provide comprehensive documentation, host workshops, and actively contribute to learning resources within the Web3 space. Remember, informed users are empowered users, and empowered users become your most passionate advocates. This commitment to education not only attracts talent but also fosters a culture of continuous learning and improvement.
"Content is key to building a community. Provide your audience with information, education, and entertainment that they can't find elsewhere." - Irene said
Transparency Matters: Share your roadmap openly, celebrating milestones and achievements along the way. Be transparent about challenges and setbacks, demonstrating your commitment to growth and building trust with your community. This open communication fosters a sense of shared ownership and investment, strengthening the bonds that tie your community together.
Adaptability and Agility: Riding the Waves of Web3 Innovation
In the ever-evolving Web3 landscape, adaptability is key. As Irene suggests, create environments that encourage feedback and adaptation. Be open to new ideas and trends, experimenting and pivoting when necessary. Measure the impact of these changes through data-driven insights, ensuring your community remains relevant and engaged in the face of constant evolution.
“Don't just chase trends, set them!” - Charlie from Commonwealth highlights the importance of proactive exploration. Research emerging narratives like Bitcoin Ordinals and inscription protocols, identifying early-stage projects with promising potential. Support their growth, share your knowledge, and become a driving force in shaping the future of Web3.
This AMA recording is available at: https://twitter.com/i/spaces/1vOxwjzyzzLJB